NCMEC is a 501(c)(3) tax-exempt charity and a publicly supported organization as defined in sections 509(a)(1) and 170(b)(1)(A)(vi) of the Internal Revenue Service Code. Federal I.D. # 52-1328557. All donations are tax deductible to the extent allowed by law.

FUNDRAISING – HELPFUL IDEAS
Here are some ways of making your fundraising easier, more organized, and more comfortable for you. Fundraising is a very rewarding experience.

IMAthlete.com: Online Fundraising
Once registered, Riders are invited to use their IMAthlete account for their Ride for Missing Children fundraising. This service will allow you to easily set up your own personal web page, and accept credit card payments directly on your web site that will go directly to NCMEC-NY and count toward your fundraising commitment.

Click here to view instructions:Create your Fundraising Page

  • Fundraising – The Basics
    People want to support you and the work that you are doing. Contributing money to a cause is a powerful way for a person to get involved when they cannot give their time. Make people aware of what their donation will do. Share with them that:

    • Every year in the US, the FBI receives over 460,000 reports of missing children
    • Approximately 19,000 children are reported missing annually in New York State
    • 1 in 7 endangered runaways are victims of child sex trafficking
    • NCMEC has circulated billions of photos of missing children and assisted law enforcement in the recovery of more than 260,000 missing children

It is important for everyone to know that all your donations to The Ride for Missing Children support NCMEC/NY’s community education to prevent child abduction and sexual exploitation, and their mission to serve our community here and across New York State.

Make a Plan
Everyone is different. You may be comfortable talking directly with people and asking for a donation, or you may feel that an email or letter- writing campaign is more efficient. Maybe you work at a company that will match funds you raise. No matter what way makes you feel most comfortable, don’t go it alone. Think of ways to get other people to help raise funds with you – you will then be riding on Ride Day for all of these people. Get people excited about the work you are doing for missing and exploited children by telling them what you have learned about the problem of missing children and child exploitation. Share safety rules for their children… This broadens your fundraising efforts, and gets others involved, well educating at the same time.

Potential donor suggestions include:
Friends & family
Work groups
Church groups
Community Service Groups such as Kiwanis, Rotary, Elks, Moose, etc.
Trade organizations

Corporate Matching Gift Program
Many companies have gift matching programs. See if your company will match a certain amount of the donations you raise.

Corporate Sponsorship Opportunities
Your employer can also take on a sponsorship role. (If they choose to do this, it is separate from your personal poster-raising goal.) Their sponsorship helps underwrite the cost of The Ride, ensuring that all funds Riders raise, go directly to the Center’s mission. Most levels have the opportunity to have a rider(s) participate in the Ride as a part of the sponsorship. ROC RFMC 2019 Sponsorship

Set Fundraising Deadlines
Things always take longer than you think they will. Start your fundraising EARLY. Time will pass quickly, and suddenly, the Ride will be here. As the Ride approaches, your schedule will be crowded with meetings, Commitment rides, etc., don’t leave your fundraising to the last minute. Ask your donors to send in their donation as soon as possible. People get sidetracked and forget. Please turn in your Ride donations by May 15th.

Set a Goal – How much do you want to raise?

DONATION LOGS & DONATION PROCESSING
Each Rider is responsible for collecting and tracking their own donations. All donations collected by Riders must be received by May 15th so that we will have time to process them before The Ride.

We ask all Riders to have your donors send their individual donations directly to you, the Rider, so you can collect and tabulate all your donations. Use this donation log to track offline donations: RFMC 2019-Donation-Log

Bring your donations to Ride meetings or send them to our office at 275 Lake Avenue, Rochester NY 14608.  Please fill in the donor’s name and address so that the thank you letter will reach them. Make sure your supporters put your first and last name in the memo section of the check so we can credit you for their donation. If you provide us with your donor’s email address on the log sheet, we can send them an electronic acknowledgement of their gift and that will save us the cost of mailing out a letter!

The National Center for Missing & Exploited Children (NCMEC) is a 501(c)(3) tax-exempt charity and a publicly supported organization as defined in sections 509(a)(1) and 170(b)(1)(A)(vi) of the Internal Revenue Service Code. Federal I.D. # 52-1328557. All donations are tax deductible to the extent allowed by law.

Give Feedback
Your donor list is also a mailing list for thank you notes, etc. Before The Ride, let people know how you are doing with respect to the goal that you set. If you have not met your goal, people may want to give more to make sure you beat the goal you set. When you’ve made your goal, letting people know is an important step.

FUNDRAISING GUIDELINES
As a member of The Friends of Missing Children, you are representing the National Center for Missing & Exploited Children. NCMEC does have several guidelines that you must follow.

NCMEC does not conduct general phone solicitation for funds. In your fundraising for The Ride, please do not make unsolicited phone calls seeking donations from people you do not know well. It is acceptable to call people you know (close friends, relatives), and people who are familiar with you (family friends, people who personally know you), to tell them of The Ride and ask for their support by giving donations.

Exercise discretion when speaking of Missing Children and fundraising. Carefully explain the goals of our Ride, and that the funds you raise will go directly toward the mission of NCMEC-NY. If you make up your own letters or mailers, please be aware NCMEC does not allow the use of the likeness of any missing child to be used with fundraising materials.

If you have concerns about recording your donations, please contact Kathy Aspenleiter at kaspenleiter@ncmec.org.

Independent Fundraising Activities for Riders
Many Riders conduct various fundraising events to achieve their fundraising goal. We encourage these events, however, NCMEC cannot officially endorse or support these events. Please contact Kathy Aspenleiter at kaspenleiter@ncmec.org with your fundraising idea, so that we are aware of what is being done and to be certain that the money you raise is credited to your ride.When seeking in-kind service donations from companies for these events, you must distinguish that the donations are to your individual event and are not directly to The Ride or NCMEC-NY.

“Use of Proceeds” of your Fundraising Activity
When seeking in-kind service donations from companies for these events, Riders must distinguish that the donations are to your individual event and are not directly to The Ride or NCMEC-NY.

Your announcement must contain the following statement to follow NCMEC guidelines:
“All proceeds (or “Portions of the proceeds…) from this event will be used to fulfill my personal fundraising commitment to The Ride for Missing Children and will go to support the mission of the National Center for Missing & Exploited Children.”

“All proceeds donated to…” is defined as meaning that the event organizer will donate to NCMEC or The Ride all “net” proceeds of the event as determined by the gross income minus necessary expenses.

“A portion of the proceeds donated to…” is defined as meaning that the event organizer will donate only a certain portion of the net proceeds of the event to NCMEC or The Ride.

The Use of The Ride Logo for Your Personal Fundraising Efforts
If you wish to use The Ride for Missing Children logo on any letters or materials you make to support your personal Ride fundraising, you must obtain permission to do so. Please contact Kathy Aspenleiter at kaspenleiter@ncmec.org..

Companies or individuals donating to your personal fundraising event cannot be granted Corporate sponsorship status from The Ride for Missing Children.

Your independent fundraising events receive no funding from NCMEC or The Ride. We are not responsible for any financial losses at your event. You (the third party) conduct your event and then donate all or a portion of the proceeds to either NCMEC or The Ride. The third party conducting the event determines the amount of the proceeds donated to The Ride. NCMEC or The Ride for Missing Children reserves the right to accept or reject donations from independent fundraising events that do or do not follow acceptable guidelines.

Please note: It is the policy of NCMEC-NY and The Ride for Missing Children to accept independent fundraising donations only when the event organizer specifically states the exact portion or percentage of the proceeds to be donated to NCMEC or The Ride. Example 1: “the XYZ event will donate one dollar per player to The Ride for Missing Children”. Example 2: “the XYZ event will donate 10% of the net proceeds to NCMEC”.

If your independent fundraising event is big enough that you have sponsors, sponsors of the event do not receive an IRS acknowledgment from NCMEC or The Ride. The event sponsors make their donations/contributions directly to the organizer of the event. NCMEC cannot be the holder of sponsorship funds nor pay any bills for these “third-party” events.

It is the responsibility of the independent fundraising event holder to verify that they are following NCMEC and/or The Ride guidelines and conducting their event within all legal parameters for such events. Such events will be subject to advertising and promotional guidelines set forth by NCMEC-HQ.

SAMPLE FUNDRAISING LETTER

Dear ______,

I have made a personal commitment to help missing and exploited children by riding my bicycle in The Ride for Missing Children on May 17th, 2019. Please consider a donation to this worthy cause. Your donation will be used to fund prevention education by the National Center for Missing & Exploited Children (NCMEC-NY), to prevent child abduction and sexual exploitation, and the mission of NCMEC-NY in serving our community here and across New York State.

My goal is to raise XXXX.

In 2018 alone NCMEC/NY conducted 1,351 education programs for 142,267 participants at no charge. Help NCMEC/NY lead the fight against abduction, abuse and exploitation of our children. All donations to the National Center for Missing & Exploited Children are tax deductible as allowed by law. We ask that all contributions be given by check, written to the National Center for Missing & Exploited Children-NY(or NCMEC-NY). After your donation is processed, a letter will be sent to you for tax purposes. Please include my first and last name in the memo section of each check you submit so that these funds get counted toward my personal fundraising goal. Please send this check to me directly so I can turn it in with my other donations.